May 30, 2017
May 30, 2017
Greg Conderacci is a personal energy expert. He teaches marketing at the Johns Hopkins University Bloomberg School of Public Health and consults on change management and corporate identity. Conderacci will speak at NACD’s 2017 Global Board Leaders’ Summit in October on the power of energy and how to harness it within your business.
Are boards keeping up with today’s fast-paced and complex business environment?
That’s the central question of the Report of the NACD Blue Ribbon Commission on Building the Strategic-Asset Board. The commission declared, “The velocity of the changes directors are facing shows no signs of slowing down.”
The message is clear: you cannot govern a twenty-first-century company with a twentieth-century board.
What are the traits of a high-performing, modern board? The commission says it without saying it directly. It’s energy. Underlying the challenge of keeping up are a few key facts:
There’s a reason that the popularity of Starbucks, Red Bull, and a host of other energy drinks and potions is booming. Unfortunately, if your board is low on energy, serving 5-Hour Energy drinks at its meetings won’t solve the problem.
Changing the expectations for board membership will. In the past, board members were typically asked if they had the experience, insight, wisdom, expertise—and the time—to serve. While time is still important, we need to add energy to the list. Indeed, energy is one of the most important, often-ignored attributes for board members. Director skills and insights must be applied to benefit an organization. And that takes energy.
Specifically, board-level engagement demands four separate kinds of energy: physical, intellectual, emotional, and spiritual. If the board is not capable of overseeing the ever-changing priorities of the company, the board might need an energy refresh. Here’s a fast, four-part diagnostic tool to find out if your board could stand a little pick-me-up.
For a board to be a strategic asset in the twenty-first century, directors have to do much more than put in their time. They have to help contribute the energy to “supercharge” the organization. And that’s critically important—no matter their age.
Greg Conderacci’s book, Getting UP! Supercharging Your Energy is available from Amazon in print, e-book and audio-book versions. All ideas expressed in this post belong to the author. For more information on Conderacci, please visit his website.