Staying Connected to Your Companies

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In the past few weeks, I have spent time with individual directors and entire boards in a particularly wide range of companies. The companies they serve represent the entire spectrum of publicly traded entities, from high-tech entities with $100 million market caps to multi-billion dollar multi-national spectaculars.

Maybe because we’ve been lucky or maybe because the corporate directors who choose to interact with NACD are among the more conscientious of the category, our impression is that, for the most part, the people in these roles are diligent in their efforts to serve the stakeholders they represent.

While most corporate directors seem to be actively engaged with the basics of the company’s performance and how shareowners and the public view the company– reading press releases, checking out earnings reports and perusing company web sites – there may still be a disconnect in understanding what is going on at a ground level.

Here are a few starting points corporate directors can use to gain a deeper understanding:

  1. Set up a Google Alert for news about the company and read what’s being written.
  2. Troll the job websites to see what people are saying about what it’s like to work there. LinkedIn, particularly, is revealing of corporate culture and diversity. Search for your company (and check out NACD’s LinkedIn group!).
  3. Read relevant consumer and industry blogs, and/or go on Facebook.com to see how the company shows up in the eyes of others.
  4. Regularly have an inexpensive lunch or have coffee or meet in other informal settings with company employees other than the CEO and the executive team.
  5. Listen in on earnings/analyst calls.
  6. Sit quietly at employee “town meetings.”
  7. Sit through new-employee orientations.
  8. Purchase company products or interact with the company in the exact same way as the general public does, with no special treatment (or even awareness) on the part of company employees.

How else do you keep your finger on the pulse? Share your practices and ideas below.

Welcome to the NACD Blog!

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We all have a stake in Corporate America – whether or not we own stock.

Most of us rely on Corporate America for our jobs – either directly or indirectly. And it’s a life-long dependency – from birth to death we use its products, depend on its innovation, look to it to supply the lifestyles we have too often taken for granted.

Just as war is too important to be left to the generals, Corporate America is too important to be left to the unknowing. We intend to use this blog to tee up and explore important concerns: yours, ours and the directors who are our members. If this is to work, it will demand diligence, patience and the mutual respect that knowledgeable people grant to one another.

Through this blog, I hope we all can become more knowledgeable about Corporate America, each other’s views and, more importantly, over time, identify a few ground-breaking ideas. So as the pilot just said: Sit back and enjoy the ride, but keep your seat belt loosely connected – there are bound to be some bumps along the way!

Risky Business: The Eight Red Flags Every Director Must Heed

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Last month, I was interviewed by BusinessWeek (read the article or listen to the podcast) about the role of corporate directors in risk management. As the financial crisis forces the issues related to risk management front and center, many of us in the corporate director community have got to get prepared to expand our roles in overseeing and managing risk.

What are the warning signs no director should ignore?

  1. Unusual financial results –both positive and negative. If there’s been a sudden downturn or vast improvement in the financial performance of the company, directors should probe management about the reasons for it and make sure the answers they get are both plausible and acceptable.
  2. Faulty accounting estimates – when management assumptions underlying numbers estimates just don’t seem to add up. The accounting estimates – loan losses, aspects of fair market value accounting, tax reserves – are all good places for boards to “stress test” by looking at the numbers and their related assumptions. Adjusted numbers or faulty assumptions are critical red flags.
  3. Rationalization – circumstances where there is a significant discrepancy between what happened and what you thought would happen, alongside attempts to try to rationalize that this doesn’t really make sense. Don’t ever be afraid to challenge rationalization.
  4. Surprise factor – typically, when results are dramatically different from what the board has been led to believe they would be, directors question whether management really has a handle on the business. This surprise should also lead you to question whether there is something going on that you haven’t been told about.
  5. Lack of independence – this tends to lead toward bias and lack of objectivity. One example of this problem is that which occurred in the Delaware Court of Chancery case re: Emerging Communications. There, the board member advocating a transaction, the CEO and chair, had a conflict of interest. The board formed an independent special committee that included someone with financial expertise,  but  the court found that this director relied too passively on the  advisor’s opinion on the transaction, despite the member’s own valuation expertise as an investment banker.
  6. Lack of competitive data – a lack of knowledge about what others are doing – primarily other companies in the same industry. Management should always be keeping abreast of key competitors, industry peers and others – rather than taking an insular view.
  7. Abnormal results – when the company’s results differ notably from others in the industry, it is worth taking a second look.  It is not always a bad thing to significantly outpace your industry, but it is definitely something to be aware of. This can be an indicator of higher risk/reward trade-offs.
  8. Unclear strategy – an apparent disconnect between strategy and risk.  Most of the key risk factors relate to the company’s strategy, yet many directors seem to not fully understand the strategy, or to have been engaged in strategy development and review in a way that would give them a good understanding of some of the risks that may emanate from that strategy. Make sure a clear strategy is always front and center.

As a board member, it is critical to ask questions until you are genuinely satisfied with the answers; at a certain point, it may even be a good idea to bring in a third party to make assessments. The bottom line is that as board members we have a responsibility to conduct the proper due diligence and stay attuned to the alarm bells before a situation arises.

Download NACD’s complimentary boardroom discussion guide to delve deeper into questions you should ask of your board to better understand these red flags, or check out the Report of the NACD Blue Ribbon Commission – Risk Governance: Balancing Risk and Reward for leading corporate governance practices.