Author Archives for Rick Chavez

What’s the Best Way for a Board to Approach Digital Strategy?

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Stop thinking about it. That may sound like odd advice. After all, the whole world has gone digital—digital channels, digital stores, digital communities—and most businesses have spent the past decade thinking about almost nothing else. But I’d argue that digital has become too pervasive to make sense as its own category. There’s no world of clicks separate from the world of bricks. There’s just a new hybrid world where people live their lives—a world in which “digital” is no longer a useful way to organize your thinking. Boards should focus instead on a related “D” word: disruption. Thanks to digitization,... Read More