Author Archives for Liz Barron

Meet My Hundreds of “Friends”: They Could Be Your Future

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My nephew, a marketing and business undergraduate in the UK, recently applied for a summer internship with a large soft drinks manufacturer. He got the interview but was alarmed to be asked this question: “Do you have a Facebook fan page [learn more] with more than five hundred people signed up?” He has a Facebook page, and many friends, but he hasn’t attempted to create a fan site—and that counted against him. The company, of course, wanted access to large groups of twenty-somethings so they could push their products to their target market at the touch of a button. Joe... Read More