U.S. Demographics, Hispanic Outreach, Board Service—and You
Our host was Mike Gonzalez and Sylvia Garcia, director of Hispanic Outreach for Newt Gingrich, was one of the attendees. I met Juan and Romanita, Gustavo and Hector, Octavio and Ana Maria, and at least three men named Manny. Jeb Bush, Jr. introduced his new wife, Sandra Algudady. The occasion was a dinner at the Heritage Foundation to celebrate the launch of Libertad, the conservative think tank’s brand new Spanish-language website.
You can read here why Heritage believes it is important to offer Hispanic audiences the opportunity to explore conservative thinking in Spanish, but the takeaways from an evening of lively discussion resonate far beyond those who would like to see not only a Republican president in the White House, but someone with at least as much affinity and respect for Latinos as presidents “41” and “43,” both of whom were lauded by the group of 30 conservative thought leaders from the world’s of business, journalism, advocacy, policy and politics.
I was at the dinner at the thoughtful invitation of NACD member Pablo Schneider, who, as a contributing editor of Latino Leaders magazine, involved NACD in producing a board edition of the publication earlier this year. The magazine is produced in English, which is good because the Irish (that’s me) may be great talkers, but we are certainly not great linguists. Latino Leaders encourages Hispanic executives to consider board service, making sure that American businesses have access to directors who will match their customers of the future.
Already, U.S. Hispanics are the country’s largest minority and have $1 trillion in purchasing power. By 2050 they are likely to be 30 percent of the U.S. population.
Pablo and fellow NACD member Charlie Garcia, a director of Winn-Dixie and a great contributor to American society through his military and public service, will be among the directors facilitating discussions at next week’s NACD Director Professionalism®—The Master Class in Tampa, FL. They’ll be helping committee chairs and lead directors consider their own board composition and the skills and experience they may wish to consider accessing as they prepare for the future.
Here at NACD we are practicing our language skills. The session is titled Su Mesa Directiva, Su Empresa, Y Los Mercados Hispanos, but old-school Anglophones need not worry; the discussion will be in English.